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How To Setup Youtube For Your Business

Setting Up Your Account

 

Before you can upload any YouTube videos, you’ll first need to setup your own account. Having your personal account will allow you to save favorite videos, compile playlists, like or dislike videos and of course upload your own videos.

Here’s how to setup your account.

Step 1: Click “Create Account”

 

Go to: http://www.youtube.com and click “Create Account.”


Step 2: Fill Out the Signup Form

 

Fill out the YouTube signup form.


Step 3: Link Account or Create New Account

 

If you already have a Gmail account, you’ll be prompted to link that with your YouTube account.

If you don’t already have a Gmail account, just choose a username and password to create one.

It’s that simple! You’ve now created your YouTube account. Before you start posting videos, it might be a good idea to add an avatar and fill out your profile.

Step 4: Click Account Preferences

 

Right after your account is created, click “account preferences.”


Step 5: Click Profile Setup

 

In your account settings, you can setup all kinds of things like privacy settings or notifications that don’t actually influence how users see your video.

The one area that really matters for video publishing is your profile.

Click “Profile Setup” to access the setup screen. This is where you can enter a description for yourself, your website URL, your real name if you so choose, etc. You can also upload a profile photo or avatar here.

To upload a picture, just hit “Change Picture.” Once you’re finished with all your changes, click “Save Changes.”
You’ve now setup a new YouTube account or linked an existing Google account to your YouTube account. You’ve also setup your profile so others can learn a bit about you in your profile.

 

 

 

 

 

Setting Up Your YouTube Channel and Customizing It

 

Your YouTube channel is a bit like a TV channel. You have all your uploaded videos in one place, and people can “surf” your channel and look through all the videos you’ve uploaded in the order of your choice. You can also throw in other people’s videos in the mix.

You can customize quite a bit about how your channel looks and operates. Here’s how to setup your channel and customize it.

Step 1: Accessing Your Channel

 

To access your channel, click the little dropdown arrow next to your name in the upper right corner of your screen.

A menu will appear. Click on “Channel.”

The controls for your channel will be laid out along the top. A preview of what your channel looks like will be directly below it.


Step 2: Choosing What Videos Will Appear

While everything else in your channel setup is important, none are as important as this setting. After all, people come to your channel to look at your videos – Everything else is auxiliary.

To choose what videos appear on your front page, go to “Videos and Playlists” in your top navigation menu.

On the left, you can choose what kind of content appears in your channel. You can choose to display just your own videos, your favorite videos and / or your playlist videos as well.

On the right, you can choose the layout type, the main video, what content set is featured and whether or not the video starts playing automatically when someone lands on your channel.


Step 3: Select Your Modules

 

Your modules are basically the different “components” that make up your channel. For example, if you wanted to put a comment box on your channel, that’d be a module. Modules make it easy to customize the functionality of your channel.

To access your modules panel, click on “Modules” in the top navigation bar.

Check and uncheck the boxes to choose which modules to display. Save your changes and take a look at your channel to see exactly how your channel looks with different modules.


Step 4: Choosing Themes and Colors

 

Your themes and your colors are what will decide what your channel looks like. Try to use a theme that goes well with your brand’s colors or has the emotional connotations of your brand.

Note: If you’ve seen people using background images in their channels, you might be wondering how that’s done. Unfortunately, for most users, you can only customize your colors. Background customization is currently restricted only to YouTube Partners, publishers with enough volume to have direct advertising deals with YouTube.

To change your themes and colors, click “Themes and Colors” along the top. Click one of the themes and save your changes to see how it looks.


Step 5: Advanced Themes and Colors

 

Want to do more than just use a pre-set theme? You can.

Start by clicking on “Show Advanced Options.”

Then setup your theme exactly the way you want it.


Step 6: Channel Settings

 

Your channel settings are where you can set your channel’s tags, your channel’s title, whether or not it’s searchable, the type of channel you run (YouTuber, musician, etc) and a few more settings.

Click on “Settings” to access this menu.


Step 7: Post Bulletin

 

Have a message for your followers that isn’t in video form? You can post it as a bulletin.

Just click “Post Bulletin” along the top to send your subscribers a message.

You’ve now learned how to setup a YouTube channel, including how to choose what videos appear in your channel, what modules are in your channel, how your channel looks and your various settings.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How to Upload and Customize a Video

 

You’ve put a lot of time into shooting great video and editing it into a masterpiece. Now how do you actually get it online, on YouTube? How do you make sure your video’s settings, such as whether or not people can comment on your video, are set correctly?

Here’s how to upload your video and customize its settings.


Step 1: Click Upload

 

Once signed into your YouTube account, click “Upload.”


Step 2: Click

 

Click “Upload video.”

A file selection box will pop up. Choose your video file. Once you’ve selected your file, you’ll see the upload progress box displayed.


Step 3: Enter Your Title and Description

 

YouTube allows you to edit your title, descriptions, tags, categories and privacy settings all while your video is being uploaded. Customize these settings right below the upload box.

Your title is crucial because it’s what a large part of what people use to decide if they’ll watch your video. Your description is the text that shows right below your video.

Tags and categories will help people discover your video.

The privacy settings and licenses will help you decide exactly where your video does and doesn’t end up online.

Once the upload is finished, you’ll see the processing screen. Wait for your video to get processed, which can take anywhere from 30 minutes to several hours.


Step 4: Accessing the Edit Screen

 

To edit your video’s settings, click on “Videos” in your drop down menu in the top right corner.

Then click on “Edit” under the video whose settings you want to edit.




Step 5: Edit Basic Video Information

 

If you want to change your video’s basic information, you can change it here.

 


Step 6: Choose Thumbnail

 

Your thumbnail is a critical part of the YouTube video experience, because the thumbnail is what people first see when they’re deciding if they’re going to click on your video.

Unfortunately, YouTube by default only gives you 3 frames to choose from. If you don’t see a thumbnail you like from one of the three choices, you’ll need to shift your video slightly in a video editor and re-upload it to get new choices.


Step 7: Choose Commenting Options

 

Choose whether you want to moderate comments, allow them automatically or not allow any comments at all. Also choose whether or not you want users to be able to vote on comments.


Step 8: Save Changes

 

There are a few other options you should check out, such as whether or not you want people to be able to embed your video on their own websites. By and large however, after setting up the settings above your video will be ready to go.

Click on “Save Changes” once you’re ready to publish your video.

Congratulations! You’ve now uploaded a video, added a title and description, tagged and categorized your video, setup your thumbnail picture and set your commenting options.

 

 

 

 

 

How to Use YouTube’s Video Editor

If you don’t want to learn or pay for an expensive video editing program, you can do quite a bit of editing with YouTube’s built in editor. While it doesn’t have fancy effects or advanced video editing features, you can easily paste together different clips of video, add in sound tracks and create an elegant video file all without having to learn any video editing skills.

Here’s how to use YouTube’s video editor.


Step 1: Accessing the Video Editor

 

Click “Videos” in the drop down box in the upper right corner.

Then click “Video Editor” along the top navigation bar.


Step 2: Adding Videos

 

Upon entering the video editor, you’ll first see a screen with all your existing videos in them.

Just drag and drop any video clips you want to use in your video onto the video clip.


Step 3: Adding Creative Commons Videos

 

If you want to use copyright free videos, click on the “cc” button to access YouTube’s wide range of Creative Commons videos. Drag and drop these into your timeline.


Step 4: Adding Music

 

To add music, first click the music symbol along the top. Hover your mouse over any track and click the “Play” button to preview the track. When you find a track you want to add to your video, just click the “+” symbol next to the track.

You can also sort the music by genre or artist.

You can even search by specific artist name or by typing in a name of a song to see if YouTube has it available.

Once you’ve added a track to your video, it’ll be displayed under the video timeline.


Step 5: Transitions

 

Transitions are things like fade ins and fade outs that make it so one scene smoothly transitions to the next, rather than having a chopping cut from one scene to another.

Access transitions by clicking the “><” symbol along the top.

Drag and drop these transitions between video clips.


Step 6: Preview and Publish

 

Once all your clips, music and transitions are in place, it’s time to see how the final clip looks.

Click the “Play” button on the video screen in the upper right corner to see how your video will look.

If everything is in order, then just click the “Publish” button to save your video.

Congratulations! You’ve just learned how to add your own clips to the YouTube editor, add creative common video clips, search for and add music, add transitions, preview your edits and save your video.

 

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